KANSAS CITY, Mo. - Brian Bracco, one of the television industry's most-respected news executives, has been named vice president and general manager for KSHB & KMCI, effective December 3, 2012.
The veteran newsman is returning to his Kansas City roots where he had tremendous success as news director for more than a decade at KMBC. Most recently, Bracco was the vice president of news for Hearst Television, Inc.
"In all of our Scripps markets, we are determined to fulfill our mission to serve our communities with quality journalism across multiple platforms," said Brian Lawlor, senior vice president of television for Scripps. "Brian Bracco will provide strong leadership at KSHB. He is vastly qualified to motivate and inspire his staff to become the go-to source for news and investigations in the market. He also will lead the charge for creative sales solutions for current and future customers."
Before moving into news management, Bracco worked in the journalism field as a managing editor, reporter and anchor in Wichita, Kan., Columbus, Ohio, and Birmingham, Ala. He earned a bachelor's degree in journalism from the University of Kansas.
"With his years of experience in cultivating winning news organizations, his knowledge of the Kansas City market and his strong leadership skills, Brian is the ideal candidate for this role," added Lawlor. "He shares the company's commitment to serving the community at the highest level, and we're proud to have him join us in our quest to create the best media organization for Kansas City."
Bracco is a past chairman of the ABC news advisory board. He also is a member of the Radio Television News Directors' Association.
Scripps ( www.scripps.com ) is a leading media enterprise driven to develop and expand its digital strategies, while embracing its rich history in delivering quality journalism through television stations and newspapers. Creative, talented and energetic employees are leading the way at 19 television stations in major cities such as Denver, San Diego, Detroit, Phoenix, Cleveland, Cincinnati and Tampa. The Scripps digital group is growing and gaining momentum with new product offerings, enhancements, and technology that gives customers more options than ever before to find the information and entertainment they crave.