Thanks for clicking to learn more about our evolution to 41 Action News.
KSHB-TV has enjoyed a rich history here in Kansas City for more than 41 years. While there may be small changes here and there over the decades, the one thing that always remains consistent is the quality you have come to know and trust.
KSHB is always working to make sure we are meeting your expectations, and recently asked a large sample of viewers how most of you referred to the station.
It turns out that the majority identify us as "Channel 41." So we responded with a change to our logo - simply to reinforce what we have learned about how you already recognize us.
Some viewers have made the good point that 41 is not really where they find us when they punch KSHB up on their remote, so why use it? We considered that, and we understand the number "41" generally doesn't match the numbers you use to find us. But "41" is not just a location on a dial – it is part of a brand you recognize.
The sign outside the building looks a little different, but the quality on the inside remains. 41 Action News is still Kansas City's Breaking News Leader, and your station for Kansas City's Most Accurate forecast. We are still involved in your community and investigating the issues you care about. The tweak to our logo changes nothing about what we are about.
We are about Kansas City, and connecting with you. We are 41 Action News.