(Kansas City, Missouri) KSHB-TV, Kansas City’s 41 Action News Station, and the Kansas City Royals have formed an official weather partnership, announced Brian Bracco, Vice President and General Manager for KSHB/KMCI-TV. The multi-year agreement includes partnering on select community projects, as well as executing other strategic marketing opportunities.
Bracco said, “The Royals bring excitement, entertainment and a great brand of baseball to more than two million fans each year. We are proud to be a part of the Royals family.”
“We’re pleased to be partnering with 41 Action News,” said Michael Bucek, Royals Vice President of Marketing and Business Development. “Royals fans will have up-to-date weather information here at The K, and we look forward to working with KSHB/KMCI on additional marketing initiatives.”
Additionally, Chief Meteorologist Gary Lezak and the 41 Action News team of meteorologists will deliver their forecast to fans at Kauffman Stadium on CrownVision, one of the largest High Definition video boards in Major League Baseball.
“We are excited to share our accurate weather forecast at every home game to help the Royals and the fans prepare for rapidly changing weather conditions,” said Lezak.
The E.W. Scripps Company (www.scripps.com) serves audiences and businesses through a growing portfolio of television, print and digital media brands. After approval of its acquisition of two Granite Broadcasting stations later this year, Scripps will own 21 local television stations as well as daily newspapers in 13 markets across the United States. It also runs an expanding collection of local and national digital journalism and information businesses including digital video news service Newsy. Scripps also produces television programming, runs an award-winning investigative reporting newsroom in Washington, D.C., and serves as the longtime steward of one of the nation’s largest, most successful and longest-running educational programs, Scripps National Spelling Bee. Founded in 1879, Scripps is focused on the stories of tomorrow.