Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Posted: 01/17/2012
Actress Jessica Alba is adding a new role to her list of credits.
The mother of two has launched The Honest Company , which sells eco-friendly products, such as diapers, baby wipes, household cleaning and bodycare items for a monthly subscription fee.
Alba, best known for her television role "Dark Angel" and roles in The Fantastic Four movies, came up with the idea after discovering how difficult it was to find affordable, non-toxic, and attractive baby products for her own kids.
"When I was pregnant three-and-a-half years ago with my daughter, Honor, I started researching how to have a safe home," said Alba. "I was shocked to learn how many dangerous chemicals were in the products I used, including many I had assumed were safe."
Alba, who has sensitive skin, notes that one laundry detergent made especially for babies, caused her to sneeze and break out in a rash.
The company plans to launch with two bundles: a family essentials pack containing five core family-friendly cleaning products, and a diaper bundle, containing a month's supply of biodegradable diapers,
A portion of the company's sales will go to support Baby2Baby, a non-profit that supplies families in need with baby gear and clothing.
Copyright 2010 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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