Nearly a third of Americans think the post-Thanksgiving shopping rush is starting too soon this year.
That's according to a survey from CouponCabin.com.
Some stores are opening their doors at 8 p.m. on Thanksgiving night.
Even with the high disapproval rating, the move is likely to pay off for retailers.
Copyright NBC Modified
More Holiday Stories
For 54 years, a group of women in Independence, Mo., have been helping people in eastern Jackson County celebrate the holidays.