Liberty North High School students learn how to handle the event behind sporting events

LIBERTY, Mo. - If you've attended a sporting event recently, you may have noticed they have become as much event as sport. 

Music, video, replay, games, fan interaction -- most sports fans don't know the work it takes to make the event beyond the game happen. Neither did some Liberty North High School students.

"I had no idea how much went into all the sporting events," senior Andrew Feller said.

Collin Wright agreed.

"You go to games all the time and you just kind of see all this stuff and it's all cool, and you just don't ever realize how much work ... how much preparation went into it," he said.

Thanks to sports marketing teacher Melynda McCabe, these kids now know. All the production surrounding any Liberty North High School sporting event this year will be produced and carried out by her sports marketing students.

"Sometimes you run the video board, sometimes you run the floor or direct," Wright said.

"I'm either the DJ, I help on the floor setting up the pro table and mics, or I go out and talk with sponsors," Feller added.

From selling the advertisements that run on the video board to shooting video for instant replays, these kids are doing it all.

"We've worked with the Royals' marketing folks, the Chiefs' marketing folks," McCabe explained. "My students have done projects with them, and they're shocked that they come out of high school with this experience."