KANSAS CITY, Mo. - More and more billboards going up around the Kansas City Metro are focused on faith.
Even in this social media world, believers and non-believers are spending money to promote their message in a more traditional way.
Promoting religion is not slowing down. Just recently the Kansas City Atheist Coalition
put up two billboards for this weekend's convention in Overland Park, Kan.
"We were hoping to generate some interest through people seeing the billboards. We have a couple slogans, one of them is 'Morals without Mythology' and the other one is 'Positively Godless,'" explained Sarah Hargreaves, president of the Kansas City Atheist Coalition.
Alyson Browning, director of communication for the First Baptist Church in Raytown
, said their main goal is to drive people to their website. The church uses billboards twice a year -- Christmas and Easter.
"We have a very diverse congregation, and they respond in different ways than the younger generation. We want to show them that it's more than just some boring hymns or the same old message that they've heard every single year," Browning said. She works to ensure their advertising approach is seamless from outdoor to online.
Catholic Radio also has several billboards in the metro. Their spokesperson declined our interview, but told us their billboards are paid for by listeners.
41 Action News checked with several outdoor advertisers. Lamar told us they have seen an increase this year in religious advertising, but it still only accounts for about one percent of their business.
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