(NBC) - When the Olympics begin, the coverage will go beyond your television.
NBC has teamed up with Youtube to live-stream more than 3,500 hours of events on nbcolympics.com .
Cnet.com senior editor Bridget Carey says the effort's unprecedented.
"You'll be hit with the Olympics in every single screen you look at. It's pretty much going to be inescapable," she said. "No one's put tech to the test like this. No one has done streaming to this level."
For the first time, those Olympic streams will also be available on both Apple and Android mobile devices.
An app called NBC Olympics Live Extra will let customers of television service providers access that streaming coverage.
"We're really trying to do new things, break new ground, give Olympic content to the fans of the Olympics no matter where and when they want it," explained Rick Cordella, senior vice president of digital media for NBC Sports.
Cordella said that same flexibility extends to a second mobile app, simply called NBC Olympics.
It will provide additional games content, including a primetime companion feature to serve as a "second screen experience" during the competitions.
"You have this culture, where we're holding tablets in our hand, and our smart phones in our hands while we're watching TV," Carey said.
That culture allows for lots of social sharing. NBC's has also teamed with Facebook to create an official Olympics page to host comments and exclusive content.
"We hope that people, cubicle dwellers across America, will tune in online and on their apps to watch this content," Cordella said.
Copyright NBC News
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