KANSAS CITY, Missouri - Hard to watch car crashes and the emotional stories of the victims are laid out in a new series of ads released by the National Coalition for Safer Roads .
The group is in favor of red light cameras.
The ads were rolled out just in time to counter new opposition from lawmakers in Jefferson City. They are considering banning the cameras.
The campaign is financially backed by American Traffic Solutions , a company that operates red light cameras in Kansas City and around Missouri.
The executive director of the National Coalition for Safer Roads, David Kelly, told NBC Action News, “It doesn't matter who makes the cameras. The camera itself is the deterrent at the intersection."
Both parties contend that the relationship is based on public education and safety rather than business. ATS is Kansas City’s red light camera provider.
The city currently has 29 red light cameras. Several are located 71 Highway between 55th Street and Gregory Boulevard.
According to the Kansas City’s Public Works department, red light violations have decreased there by almost 90 percent.
Results like that are what Kelly says saves lives, “For too long in this debate, we heard about the victims being the person who gets the ticket because they run the red light, when the true victims are those who are hurt or killed on the other end of the crash.”
Otis Massey, a Kansas City resident, thinks the red light cameras are slowing down traffic and reducing crashes. However, after getting two red light camera tickets in one day, he avoids intersections where they stand.
He explains, “Because I've always thought that the yellow light meant ‘caution’ and you had a little time to get across the intersection but apparently that's not the fact.”
Many of the drivers NBC Action News spoke to on Thursday said that in that area of 71 Highway, yellow means stop instead of yield.
Red light camera citations cost $100.
Copyright 2011 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Latest Missouri News
An investigation into the death of a central Missouri police chief's at his home last month has not been completed, Randolph County Coroner Gerald Luntsford said.