Chiefs Red Friday events planned all day long in and around Kansas City

KANSAS CITY, Mo. - A day full of events is planned Friday for the 20th annual celebration of Red Friday, which marks the beginning of the Kansas City Chiefs’ season.

The events began with Red Friday Magazine sales and end Friday night with a pep rally in the Kansas City Power & Light District.

PHOTOS: Red Friday in Kansas City http://bit.ly/NYB5UY | Submit your pics to myreport@kshb.com

The Chiefs open their 2012 campaign Sunday at home against the Atlanta Falcons.

One of the staples of Red Friday is the magazine sales that happen throughout the Kansas City area.

The 2012 Chiefs Red Friday Magazine were sold at more than 35 street corner locations in and around Kansas City from 6:30 to 9 a.m.. A $2 donation was suggested, with proceeds benefiting Big Brothers Big Sisters of Greater Kansas City.

If you missed the magazine sales, you won’t be left out of the Red Friday party.

The Chiefs are painting the town red all day long, beginning with a team of smoke-writing airplanes releasing red smoke over downtown Kansas City .

You’ll also see the Chiefs arrowhead logo painted at Liberty Memorial, two different spots at Kansas City International Airport and the Nelson-Atkins Museum of Art.

On Kansas City’s Country Club Plaza, fans will notice the water in the many fountains will be red in honor of the Chiefs.

The party continues into the night, as well. Six of Kansas City’s landmark buildings will light up in Chiefs colors Friday night, including the downtown Marriot Hotel, the Kauffman Center for the Performing Arts, the Overland Park Convention Center Tower, Union Station, the Kansas City Power & Light building and the Giralda Tower on the Plaza.

Red Friday promotions will also be seen on the digital displays at KCI and at the Independence Events Center.

If you want to get directly involved in Red Friday, there’s plenty of chances to do so.

The Chiefs are hosting a scavenger hunt as part of their #RedFriday social media campaign, making special appearances at the 810 Zone in Leawood, sponsoring lunch specials at area Hy-Vees and a happy hour at the Dubliner in the Power & Light District.

The events will culminate with a downtown pep rally on the KC Live stage in the Power & Light District, hosted by “Voice of the Chiefs” Mitch Holtus and Shanna Hilt. Chiefs Head Coach Romeo Crennel, General Manager Scott Pioli and 20 Chiefs players are scheduled to appear on-stage.

For more information about the Red Friday events and promotions, visit: http://bit.ly/P0dyDU