by: Maya Rodriguez
KUSA- It's giving the phrase "hitting a high note," a whole new meaning.
"It was an interesting way of connecting ourselves to new audiences and new, potential financial support," said Colorado Symphony Orchestra CEO Jerry Kern.
Members of the cannabis industry are teaming up with the Colorado Symphony Orchestra, for a series of fundraising concerts called "Classically Cannabis-The High Note Series."
"It's the perfect pairing," said Jane West, owner of Edible Events, which is staging the concerts at Denver's Space Gallery.
The event is BYOC: Bring Your Own Cannabis. It's all legal, since it is a private event, requiring a ticket.
"I'd like to start redefining what a cannabis user looks like," West said.
The move is made necessary, in part, because of the tough financial picture confronting the symphony.
"Symphony orchestras, and all cultural performing arts organizations throughout the country, are struggling to maintain both audience support and financial support," Kern said.
The Symphony said the feedback so far is mostly positive - but not all.
"Look, we're going to find people among our current audience, who are going to be less than pleased about this new event," Kern said. "But, over time, people are going to get more and more comfortable with it."
When it comes down to it, it is ticket sales that will determine, whether this new partnership is in perfect harmony.
Tickets go on sale Wednesday for the concerts in May, July and August. The fourth and final concert will be held at Red Rocks in September, but no smoking allowed, since the amphitheater doesn't allow it.