(WXYZ) - As the Baltimore Ravens and San Francisco 49ers prepare for Sunday's Super Bowl, we're already getting a sneak peak at the other high profile "game" of the night - the battle over who has the best Super Bowl commercial.
In recent years the quest to find the commercial that can match the success of Apple's "1984" or Chrysler's "Eminem" ads has shifted online, where advertisers are hoping their commercial turns into a viral video before the game even begins.
Well, this year, old favorites like Anheuser-Busch/Budweiser and GoDaddy.com are already back in the game, but we will also be seeing some new contenders.
WXYZ 7 Action News, our Scripps Station in Detroit, compiled some of the ones that caught their eye, and you can check them out below.
Anheuser-Busch/Budweiser is expected to have multiple commercials during the big game again this year, including the iconic Clydesdales, but the company is also using their spots to launch a new product. Known as Black Crown, the company has released two teasers online to wet the appetites for the commercial during the Super Bowl
Budweiser Black Crow - Debut