LeVar Burton's campaign to bring "Reading Rainbow" to the online masses has exceeded its initial goal.
The goal to raise $1 million by July 2 was met in less than 12 hours after its launch Wednesday on fundraising website Kickstarter. As of about 7 a.m., the campaign had raised more than $1.6 million.
The first $1 million raised will help bring "Reading Rainbow" onto the web and into more than 1,500 classrooms. According to its page on Kickstarter, new goals will be shared within the next couple of days.
Burton was the host of "Reading Rainbow," the children's literacy series that aired on public TV through 2009.
Contributors can claim rewards ranging from autographed memorabilia to a private dinner with Burton to a chance to put on the visor the actor wore on "Star Trek: The Next Generation."
A "Reading Rainbow" app for tablets was released in 2012. The Kickstarter campaign is intended to pay for an online version available to more children, including those at needy schools, said Mark Wolfe, Burton's business partner.