The card, which has been sold for the past three years, features
the witty duo in an astronomy themed setting. The printed text
congratulating the graduate for an out of this world job well-done
was fine. It was the audio recording inside the NAACP
representatives found insensitive. hoops&yoyo recite the
“Hey World, we're officially putting you on notice. Yeah!
You'd better watch out because this graduate here's kicking rear
and taking names. This graduate's going to run the world, run the
universe and run everything after that... whatever that is. And you
black holes, you're so ominous. HA HA HA OHHH. Congratulations.
YEA!!! Nothin' like taking over the world. And you planets, watch
The phrase “you black holes,” was thought to come
off as “you black hoes,” a reference the NAACP said is
demeaning to African American women.
Hallmark has pulled the card from retail stores and issued an
apology, which reads in part:
“We believe that in the context of the outer space theme
and the copy itself, the intent of the card is clear: that after
graduation, there is a universe of opportunity, and this graduate
is ready to take it on. However, when it became evident that there
was confusion, we took steps to remove the card from stores
shelves, an action we felt was in the best interest of our retail
partners and of consumers who perceived our words in ways we never
Hallmark says the card has been out for three years and this was
the first time they received a complaint.
The NAACP will hold its convention in Kansas City next month
with some 10,000 attendees.