The yellow in Kraft's Macaroni and Cheese is under attack from two women who are petitioning against the classic kid food that's a staple in homes across the United States.
Food Bloggers Lisa Leake and Vani Hari say they grew up on Kraft's Mac and Cheese, and even fed it to their daughters, before they realized that the company was putting a dye in the U.S. version of the food that was removed from the European version of the product because of stricter safety rules, USA Today reports.
The petition started on change.org less than three days ago, and it already has over 132,000 signatures.
Yellow dye 5 and yellow dye 6 are approved by the Food and Drug Administration, but have been banned in quite a few countries due to the chemicals being associated with hyperactivity in children, allergies, migraines and perhaps cancer, according to the report.
The food dye is added for "aesthetic purposes only", so while it's only purpose is to make the noodles prettier, the bloggers say it poses several potential dangers to their target consumers: children. They even made a YouTube video doing a taste test between the U.K. version and U.S. version of the food, determining that there was virtually no difference aside from the chemicals.
The bloggers acknowledge that Krafts isn't the only brand that adds unnecessary, and perhaps hazardous food additives to their goods, but they are targeting the high-profile company in hopes that the company would make a change and set an example for the food industry.
Read USA Today's complete report here: http://wfts.tv/XuTv8p