It seems like EVERYBODY is shopping on Black Friday.
But that's really not the case.
Two-thirds of americans are saying '"No thank you" to the crowds and deals.
Mainly because those people have learned there are other ways to save money... They'd rather shop for deals on-line.
"You're seeing retailers actually have the same pricing whether you go in-store or online," said Pappas Group President Anthony Pappas, "which is big for consumers because they're really looking for reliability, convenience. "
About 147 million Americans are expected to shop during the Black Friday weekend.
Last year, shoppers spent more than $52 billion.