(NBC News) - It was an unforgettable Christmas for 250 passengers bound for Calgary from Toronto and Hamilton.
The airline, based in Calgary, installed a virtual Santa that asked passengers what they wanted for Christmas as they scanned their boarding passes.
Wish lists ranged from gadgets to new socks and underwear.
When the flights were en route, airline volunteers bought the gifts the passengers had wished for.
The unsuspecting passengers landed and waited for their baggage, then the holiday magic began.
"I felt like how a little kid must feel - that magical moment when you realize Santa came - so he must be real," passenger Andrea Hughes said.
The regional airline has done holiday stunts before.
Last year, a Christmas elf flash mob surprised passengers going from Calgary to Toronto.
Click the video player below to see how it all played out. Mobile users can watch here: http://bit.ly/1d4Txsn