Kansas City business and marketing insider explains why Russell Stover agreed to foreign investor

KANSAS CITY, Mo. - A chocolate conglomerate from Switzerland is buying Kansas City-based Russell Stover.

The deal is reportedly worth an estimated $1.4 billion. Even though Russell Stover has a new owner, a marketing and business insider in Kansas City, Chris Kuehl, said it will be business as usual at Russell Stover. 

"Nothing is going to change," Kuehl, the Managing Director of Armada, explained.

"Lindt is purchasing Russell Stover to gain access to U.S. markets. The company has already said the 2,700 Russell Stover employees and management team will stay," Kuehl said.

He said the only change consumers will likely see is Lindt chocolates being sold in Russell Stover stores.

Russell Stover is the latest in a line of Kansas City-area companies selling to foreign investors. Sprint, Boulevard Brewing Company and AMC are all owned by foreign companies. 

"it's a case of companies who are thinking about the future and if a company is going to continue to compete they need money and that's what the foreign investors provide," Kuehl said.

The marking and business insider said foreign ownership is a good thing because it allows both parties involved in the merger to gain access to new markets.

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