Shoppers line up for new pop-up Coach outlet

KANSAS CITY, Kan. - Hundreds of shoppers waited for hours in line at the Legends Outlets to shop at the new pop-up Coach Outlet store.

Rebecca Gordon of North Kansas City waited in line for two hours and fifteen minutes but said, “It was worth it.”

The discounted luxury brand opened its doors to stoppers anxious for a deal.

“The discounts were amazing and I don't want to travel all the way to the lake to get a nice bag,” Gordon said.

Analysts recently estimated that 85 percent of merchandise sold in outlet stores was manufactured just for those stores.

However, most of these shoppers were happy to find a deal.

“I spent 78 dollars for the shoes and the little purse so that's quite a little saving,” one woman said.

The pop-up shop will only be at the Legends Outlet for the summer.

It's not a new concept. Temporary retail is now an $8 billion industry.

“There are a lot of reasons why retailers use this pop up concept whether it's tied to a particular holiday, they're introducing a new product line and want to test it or maybe they're considering entering a market and want to do a pop up store just to test and see if it's a good market for that location,” Jessica Bachtel said, Marketing Director at Legends Outlets.

“I think they should make it permanent. I'm hoping that when they see all the sales they made today they just go ahead and keep it,” Gordon said.

But like this season's trends, it's done by Labor Day.

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