KANSAS CITY, Mo. - The shopping blitz at Kmart starts at 6 a.m. Thanksgiving morning and doesn't end until 10 p.m. Black Friday night.
The move could be a shot in the arm for the struggling retailer. Kmart at 95th and Metcalf has been a fixture since the 70's but will close its doors permanently in mid-December.
Shoppers have mixed feelings towards longer hours on a holiday.
"My plans are to probably go out a little bit. I probably will now that I know Kmart is open," Valerie Bonnett said.
"Our position would be you don't need to shop on Thanksgiving. You can wait until the day after," shopper Beth Root added.
A Kmart spokesman told 41 Action News the Overland Park store will be open from 8 a.m. to 6 p.m. Thanksgiving day.
Sears also plans an all-nighter with doors opening at 8 p.m. Thanksgiving night. The store will stay open until 10 p.m. the next night.
"We're a society that likes to spend," retail analyst Hitha Prabhakar said. "Consumers will sacrifice to go in and get the best deal possible. It doesn't matter if that deal is coming in June and July or a national holiday such as Thanksgiving."
Macy's will open its doors on Thanksgiving for the first time in 155 years. Toys R Us, Target and Walmart all opened for business on Thanksgiving last year.