KANSAS CITY, Mo. - Hallmark announced Monday changes that will lead to the elimination of 100 positions at its Kansas City headquarters in addition to the 125-150 jobs it will be eliminating in the next 20 months.
The company is getting rid of its party line which sells paper plates, cups, napkins, favors and table covers.
Hallmark also said it will be streamlining the development process for greeting cards.
"We never approach decisions that impact people lightly or without thoughtful consideration, but business realities require us to become a smaller, leaner organization," Dave Hall, president of Hallmark North America said in a statement. "These steps will help us focus on the strategies most critical for building a strong, healthy future for the company."
Hallmark has 3,200 full-time employees in Kansas City and 12,00 employees worldwide.