Hallmark faces backlash over Christmas carol lyric edit
5:56 AM, Nov 1, 2013
9:27 AM, Nov 1, 2013
KANSAS CITY, Mo. (AP) - Greeting card giant Hallmark says it shouldn't have changed the lyrics to "Deck the Halls" on a new holiday ornament that's stirring customer backlash online.
The company took heat Thursday after it began selling a miniaturized version of a tacky holiday sweater. The ornament alters the carol's lyrics by removing the word "gay" and emblazoning the sweater with: "Don we now our FUN apparel!"
Critics took to social media, accusing Hallmark of making a political statement.
The Kansas City, Missouri-based company says it was surprised by the reaction and now realizes it shouldn't have changed the wording.