The word "EcoKat" trended globally on Twitter Tuesday afternoon.
EcoKat is the new eco-friendly mascot for the Kansas State University.
K-State officials made the announcement in August complete with a video on the school's website .
Ecokat is the school's new crusader of conservation.
She will make community appearances and visit local elementary schools.
Social media has exploded with reaction to EcoKat.
EcoKat was a top Twitter trend in Kansas City Tuesday, according to Trendsmap.com .