The Kansas City Royals and Major League Baseball acknowledge it is losing a very important person in the stands - kids.
The trend began about 15 years ago, but it is becoming an increasing problem for the pastime.
In fact, the World Series viewer is growing older, with their average age of 55.
Late last year, MLB asked all 30 of its clubs to fully invest their time to get kids back in the stands and hopefully, one day, on its professional field
Cole Puls, father of 7-year-old Theo, said he notices kids are dedicating themselves to other, faster sports. He believes more kids and their parents are saying, "Baseball no, soccer yes."
More kids nationwide are now playing soccer than baseball. Soccer enrollment at some of the city's newest soccer complexes have filled up almost instantly.
Last Saturday, Puls' son ran to home plate at the Kids Zone at Kauffman Stadium like he meant it - and that meant a lot to his dad.
His dad remembers the good ol' days. He built memories sitting in the stands with his father, trading cards and baseball stories.
Puls is now hoping the nostalgia of the sport will run in his son's veins too.
Puls, a White Sox fan, said, "I remember when George Brett ran out of the dugout and when they played the Yankees, and now people don't talk about stuff like that."
His son wants to play hockey, "He said 'can I play spring hockey?' I said 'sure, but baseball's really fun too'."
According to the National Sporting Goods Association, hockey and lacrosse are on the rise. And despite worries about concussions, participation in youth tackle football is increasing.
For years, little league numbers have been dropping. The only growth in youth baseball is kids who choose to specialize in the sport, as the 3 & 2 Baseball Club of Johnson County has seen.
Toby Cook, the Royals Communications Director, reacted, "Without a doubt, it’s true." He continued, "It used to be the star of the show and now it isn't."