KANSAS CITY, Mo. - Fans lined up Tuesday to be the first to secure Kansas City Chiefs tickets for the upcoming season. They got their first taste of the new variable ticket pricing, which increased prices for the more popular games.
Instead of a flat rate for all 10 of the home games, the variable system determines ticket price based on the opponent, day of the week, time of the game and ticket availability. This means the more popular the game is, the more fans will have to pay.
An upper level seat around the 50-yard line will cost fans $90 for most games.
The most expensive tickets this season are to the Monday night game against the New England Patriots on Sept. 29. That same upper level 50-yard line ticket would cost fans $100 for this game.
The very next week is the second most expensive game, which is the Sunday night matchup against division rivals the Denver Broncos. The same upper level 50-yard line seat for this game starts at $95.
Tickets are a little cheaper for the games in late December, which typically have a lower turnout because of weather.
Fans can avoid the price bump by purchasing season ticket passes, which lock in a set price for all the games.
Tuesday, some fans told us they weren't in favor of the switch; others said the experience is priceless.
Roy Roland of Independence, Mo., said he's been attending Chiefs games since he was just 11 years old, including the most memorable game of his life.
"I had the pleasure of watching the longest NFL game in history back in 1971. It was the Kansas City Chiefs versus the Miami Dolphins. It's always a great experience here at Arrowhead rooting for the Chiefs," he said.
Ane Mura of Kansas City, Mo., bought top of the line tickets for a game in December to celebrate her boyfriend's birthday.
"My boyfriend is deployed overseas and he is a big Oakland Raiders fan. Don't be fooled, I'm a Chiefs fan even though I'm not wearing the right colors," she said.
Fans started showing up at the ticket office hours before the 9 a.m. opening. One person spent the night in line.
Ticket sales for the general public opened at 12 p.m.