UPDATE 11/30: As of 12:01 on Wednesday, United Way reached their $5,000 goal which will be matched by Faultless to increase to $10,000.
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Dirty clothes and the cost of doing laundry can have a negative impact on attendance in neighborhoods that serve low-income students.
The United Way of Greater Kansas City has launched Loads of Love KC.
The initiative will allow children to discretely bring dirty clothes to school to be cleaned using a washer and dryer provided to the school.
Students at Benjamin Banneker Elementary will receive the first washer and dryer set once the program reaches it's financial goals.
They are trying to raise $5,000 in 24 hours to purchase a washer, dryer and laundry supplies for the school.
The principal of Benjamin Banneker Elementary believes the program will help students improve their attendance.
"Some students may have uniforms that they've worn over and over and over again," said Harrison Neal, Sr. It's not just the washer and dryers but the cost of a washer and dryer."
Faultless Starch/Bon Ami Company has pledged to match donations during a 24-hour drive to fund the program.
President of the company Bill Wood said they want to help kids in Kansas City Public Schools feel confident.
"We're going to match dollar for dollar up to $5,000. We hope in all we'll have $10,000," said Wood.
Loads of Love mimics Whirlpool's Care Counts program that started in 2015. That program launched in St. Louis and California and reports a 90 percent increase in attendance from participating students.
If you'd like to donate to #LoadsOfLoveKC you can use text to donate at: "Here4KC" to 41444.
