KANSAS CITY, Mo. - Metro shoppers bypassed the mall and headed to locally owned businesses this weekend for Small Business Saturday.
Small Business Saturday is a shopping holiday held on the Saturday after Thanksgiving during one of the busiest shopping periods of the year. It is a counterpart to Black Friday and Cyber Monday.
Small Business Saturday encourages holiday shoppers to patronize local small businesses. The holiday was conceived and promoted by American Express in 2010.
Caroline Hoppe is an American Express card holder and learned about the shopping holiday this year. She has always made it a point to shop at locally owned businesses, and Stuff, a store in Brookside, is among her favorite local businesses.
"I like to shop local, I really do. I grew up around here, went to the dime store when I was a kid," Hoppe added. "These people support local artists. It's really a great shop."
Sloane and Casey Simmons own Stuff; a locally owned home, gift and fine arts store that offers merchandise from 300 artists. Casey Simmons says Small Business Saturday means everything to their growing business.
"They're finally shining a national spotlight on what is the small local business owner," Simmons said. "It is reminding people that you do make a choice and your choice makes a difference."
According to American Express over 100 million people came out to shop on Small Business Saturday in 2011. The company expects to exceed those numbers this year.