KANSAS CITY, Missouri - Gentlemen, if you’re looking for a new way to catch the eye of the fairer sex, look no further than the color you wear.
New research shows that women find men pictured wearing red—or even framed in red—more sexually appealing than other colors.
The color, which was long-thought to be sexy for women only, is apparently attractive in all countries in the world.
Women also told researchers that red indicated to them a higher status, a trend Andrew Elliot said is analogous with other primates.
Elliot is the author of the study from the University of Rochester, published in the Journal of Experimental Psychology.
“In chimpanzees,” said Elliot, “the highest-ranking male turns more red quite dramatically during a competition for primacy. It’s a clear status indicator. Females view that, and they go out of their way to mate with the highest-ranking male available.”
The research suggested that women aren’t the only ones to notice; for men, even wearing the color red may trigger a change in behavior, and something as simple as a red tied could give a boost of confidence.