Oprah Winfrey is apologizing for the media frenzy that erupted after she said she was the victim of racism in a Swiss boutique.
Last week, Winfrey said a shop assistant refused to show her a $38,000 bag because it was "too expensive."
The media mogul says she stands by the story as an example, but she cautions against reading into the situation.
"I think that incident in Switzerland was just an incident in Switzerland. I'm really sorry that it got blown up. I purposely did not mention the name of the store. I'm sorry that i said it was Switzerland," Winfrey said. "I was just referencing it as an example of being in a place where people don't expect that you would be able to be there."
The store clerk told a Swiss newspaper that she felt "terrible."
The store's owner has said the whole thing is completely a misunderstanding.