OLATHE, Kan. - Some Black Friday shoppers are already camped outside a Johnson County, Kan., Best Buy store -- on Wednesday.
Olathe resident Adam Short said he and his friends set up their tent early to make sure they were first in line. He said he's been there since midnight Tuesday.
"I do it every year," he explained. "It's kind of a tradition for me."
Short isn't alone. An estimated 147 million shoppers are expected to run for the bargains this holiday season.
According to a recent survey from Accenture, 52 percent of Americans will increase their spending by $250 or more this year to spend an average of $582.
More than half plan to brave the Black Friday crowds, an increase from last year. But not everyone is behind camping out for deals.
One mom, who admitted she gets in the midnight lines, said she thought those already sleeping outside stores are crazy.
"No deal is worth that," she said.
Many retailers depend on the last two months of the year for up to 40 percent of their annual sales.
The National Retail Federation reports that sales in November and December are expected to rise 4.1 percent this year. Still, that's more than a percentage point lower than the growth in each of the past two years.