Theater management has 'no regrets' after publicity stunt involving man armed with fake gun

JEFFERSON CITY - The manager of a Jefferson City, Mo., movie theater says he is not sorry for a terrifying publicity stunt in which an actor dressed in black, wearing body armor and carrying a fake rifle walked into the movie house.

The stunt occurred last weekend during a promotion for the movie "Iron Man 3" at the Goodrich Capital 8 Theaters.

Actors appeared at the theater, including some dressed as officers and one as Iron Man. Another actor was wearing what appeared to be assault gear and carrying a rifle.

Some frightened moviegoers called 911, recalling the shooting in July at a Colorado movie theater during the premiere of "The Dark Knight Rises." That attack killed 12 people.

Police thought they were responding to an active shooter situation.

"Everything was in place," Jefferson City Police Captain Doug Shoemaker said. "It's the opening night of a superhero movie; it's somebody walking in all dark clothes. Everything pointed to bad things are about to happen. There's really no good that can come of this"

But thankfully, it was all part of a movie opening.

Theater manager Bob Wilkin said the stunt was planed months in advance and only a few people were upset, but hundreds were entertained.

When asked if he has any regrets for allowing this to happen, he said "No, my job is to entertain people."

The Associated Press contributed to this report.

Print this article Back to Top