The Big 12 Conference got a whole lot better Tuesday because of Dan Beebe.
Ten months ago it appeared the league was going to be blown up, but it was the commissioner who kept it together by pulling off some 11th hour magic.
Beebe put his neck on the line when he promised a big pay-day down the road, for those who would stick together.
Ten of them did. Nebraska and Colorado chose to bail out.
It turned out to be a blessing in disguise for the remaining teams.
The Big 12 announced a mammoth 13-year television deal with Fox Sports media. It's believed to be worth $90-million dollars a year.
Simple math, each of the 10 schools in the conference will receive $9-million a year. They're currently getting $1.6 million.
The new contract doesn't kick in until next year.
This new package sends a message to ESPN and ABC that they now have competition.
ESPN and ABC have had a stranglehold on college football rights, but not anymore.
I do not see a negative in this entire deal.
Every game in the conference will be televised and that is huge.
Fox FX gets into a hundred million homes so this cable deal will have plenty of eye balls for its weekly national game to be televised coast-to coast.
Maybe we should all bow-down to the Texas Longhorns.
And I understand, that's hard for some of us to do, but they're the ones who made it all possible.
At the same time, I can't pass up this opportunity to remind you that it was Nebraska and Colorado who were the big chickens.
The people who jumped in the fox hole back in June when the going got tough.
The Huskers and Buffaloes didn't have the guts to stand up and dodge the bullets.
They took the easy way out. And good riddens, because of it, this conference is now, so much stronger and the other 10 schools, are so much better off financially.
As for Nebraska and Colorado, -----out of sight, out of mind.
That's Jack's Smack.