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How the 'Super Bowl' got its name

Posted at 5:39 PM, Feb 07, 2016
and last updated 2016-02-08 06:14:17-05

With this year marking the 50th anniversary of the Super Bowl, the milestone has jogged one local producer's memory of interviewing the late Lamar Hunt.

Jim Russell of Royal House Studios in Kansas City was shooting a pilot show about entrepreneurs in 1998.
In never released video until now, Russell shared footage asking the football legend how he coined the term, "Super Bowl" back in 1966.

Hunt recalled, "In one of these meetings, I said 'I think we ought to have two weeks until the championship game.' And one of the other committee members said 'What do you mean the championship game?'  and I said, 'You know, the last game, the final game, the Super Bowl!'"

"Everybody was looking at me. It was a totally spontaneous remark," said Hunt. "And I think it probably came to me because my children had been given small rubber balls called a 'super ball' and it was very much like a golf ball except it was rubber and you could bounce it on concrete and it would go over a house."

Russell asked Hunt at the time, "What do you want your legacy to be?"  

Now with him gone and looking back on that, he said for the Chiefs to be a winning team, but also he wants to be known for how he treated people. 

Russell says he wants to revisit that pilot business show and interview local entrepreneurs for an updated version.

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Jane Monreal can be reached at jane.monreal@kshb.com.

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