With excitement building for the Olympic games in Rio, one candy maker is going all-out to celebrate Team USA. Hershey's is changing its famous silver lettering on its iconic Hershey's milk chocolate bar to red, white and blue. This is the first time the candy maker has made any change to its famous silver lettering in the past 122 years.
The full line-up of patriotic products includes Hershey’s chocolate bars, Reese’s Peanut Butter Cups, Kit Kats and more. The special-edition products also include 12-ounce bags of Hershey’s Kisses wrapped in stars and stripes foil.
The suite of patriotic products will be available nationally beginning May 6, 2016.
They will be available at retailers nationwide including Walmart, Sam’s Club, Kroger, Walgreens and CVS, as well as Hershey’s Chocolate World locations and online at Amazon.
The Hershey Company is an official sponsor of the United States Olympic Committee and U.S. Olympic and Paralympic teams.
The 2016 Olympic Games — and our NBC exclusive coverage — will begin August 2016.
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