Television remains the primary link to the American consumer.

Adults spend more time with television each day than any other medium. According to a 2010 survey, adults spend over five hours daily watching television. That's 3.5 times the amount they spend with radio, and over twelve times more than they spend reading newspapers.

Consumers credit television advertising with higher impact scores – and find TV ads more persuasive, influential and engaging than ads in competitive media.

Broadcast television is noted as the key source for news – especially local news.
Adults spend nearly 3 hours per day on the Internet which is up 59% from the 2008 survey. Time spent on the Internet beats time spent with radio, newspapers & magazines combined.

Local broadcast television station websites connect with high percentages of consumers.


Source: TVB Media Comparisons Study 2010