It's a video that stars nine world famous actors and musicians that will air in four languages, on six continents. Millions will see it. And it was all born right here in Kansas City.
"The purpose of the public service announcement is to tell the story about why the games exist in the first place," explained VML Chief Innovation Officer Brian Yamada. "The International Olympic Committee and the principles of the Olympic movement - togetherness, peace - that's the story we are trying to tell and the message we want people to take away; that there's more behind the games."
WATCH: 90 seconds of pure chills
Yamada and Debbi Vandeven, the chief creative officer of the Kansas City-based digital marketing and advertising agency, came up with the concept for the videos for the International Olympic Committee, or IOC.
"It's an honor for us to be involved and I think it'd great for KC - for the world to have an agency like VML in Kansas City," said Yamada.
The VML team got Uma Thurman to voice the English version of the public service announcement. Juliette Binoche does the narration in French, Paz Vega in Spanish and Tais Araujo in Portuguese.
WATCH: Uma Thurman narrates the videos
"Every time I see it, I get chills," said Vandeven. "The goal is to make people think about the world and how much we are actually the same."
The end result is a series of short films that features athletes and artists, from around the globe, standing side-by-side. Questlove initially produced the song. It was re-recorded by Lenny Kravitz (North America), Nneka (Africa), Yuna(Asia),Diogo Nogueira (South America) and Corinne Bailey Rae (Europe).
"The [IOC] was trying to inspire people beyond the two weeks of Olympics," explained Vandeven. "They were trying to inspire them to be committed; if you are committed like the athletes are, you can accomplish more in the world. If you are committed to peace, we can accomplish a world where everybody wants to live in."
VML plans to release additional content on Olympic Day, which is June 23.
"Fire" will be available to download soon.
Watch all of the official Olympic campaign videos in full:
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