Jersey Mike's to donate sales to local charity for children battling cancer

OLATHE, Kan. - A sandwich shop is stepping up to support families with children battling cancer.

Wednesday is Jersey Mike’s Sub’s Day of Giving and at the store in Olathe, 100 percent of sales will go to Braden’s Hope for Childhood Cancer.

Braden’s Hope for Childhood Cancer provides support for families and grants for researchers focusing specifically on childhood cancer.

It teamed up with Jersey Mike’s at 151st and Black Bob for the month of March to raise awareness about childhood cancer. For the entire month, the store has been decked out in Braden’s Hope signage and taking donations for the organization.

On March 26, it will donate every dollar spent to Braden’s Hope.

“It's an amazing thing that they're going to give back 100 percent of their proceeds,” said Danita Hill, Braden’s Hope treasurer. “I'm hoping that companies in and around this area will order lunch for their employees. I'm hoping that people will come in.”

Franchise owner Michael Spiegel said he has high hopes for sales on this day.

“I'd like to see it up around $3,000,” he said. “That would be a really busy weekend for us so if we can do that on a Wednesday, that would be spectacular.”

Olathe mom, Deliece Hofen, started the charity in honor of her son, Braden, who was diagnosed with neuroblastoma when he was only three-years-old.

Hofen fought stage two breast cancer at the same time her son fought through his first relapse. She was shocked by how many resources were available for her, but very little available for her son. So Braden’s Hope focuses on researchers who are specifically studying childhood cancers. In 2013, it awarded its first $100,000 grant. It hopes to award another $100,000 this year.

Hill said the Jersey Mike’s fundraiser on Wednesday is especially important because another fundraiser, Hope Walk, was canceled this year.

The Hofen family is in Philadelphia where Braden is facing his toughest fight yet. He is receiving a bone marrow transplant and chemotherapy. His older brother Zach is his donor.

Braden was diagnosed with MDS or Myelodysplastic syndromes, as a result of experimental treatments for the neuroblastoma. To follow his developments, you can visit Braden’s Caring Bridge website.

Since Braden’s Hope is all volunteer-run, all the money it raises goes into the foundation, its awareness campaign and grant program. To learn more, visit the Braden's Hope website.


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