As part of the E.W. Scripps company, KSHB/KMCI is media brand that leverages its footprint across broadcast, digital, social and streaming platforms to provide important information for news viewers and drive value for our clients and partners. Learn more about the different types of advertising below:
BROADCAST
Television commercials are an effective method of increasing brand recognition and generating sales for your business. This form of advertising is particularly influential, with a long-lasting impact on consumers across Kansas City.
VIDEO PLAYER
Benefits:
- Our services are cost-effective and we have a proven track record of success for all of our clients, even those with limited budgets.
- You can choose from a variety of programming options, including KSHB 41 News, 38 the Spot/KMCI, NBC network programming (including news, daytime, primetime and sports), syndicated shows, and the collection of digital channels available over the air.
- You can select the format that best suits your message, such as a 15-second, 30-second, 60-second and 90-second commercial.
- The KSHB and KMCI sales and creative services teams offer full-production capabilities to help you create a unique and impactful message.
SPONSORED SEGMENTS
KC Spotlight is a daily segment hosted by Lauren Scott that offers viewers informative and useful content about your business. Here are some of the benefits of working with KC Spotlight:
Benefits:
- Our segments are marketing-friendly and voted to tangible results for our advertisers and their products.
- In addition to airing on broadcast, we can extend the research of your segment by featuring it on our website/app, Facebook, Instagram and YouTube.
STREAMING
Did you know that more than 75 percent of households have a streaming subscription? Streaming advertising allows your business to reach viewers as they stream KSHB 41 News content, as well as movies and shows on connected TVs. With precise geographic and demographic targeting, streaming advertising provides an effective means of reaching your target audience.
Here are some benefits of Scripps Octane:
Benefits:
- We achieve a 98 percent completion rate, maximizing the chances of a potential customer responding to your call to action.
- Transparent placements and robust reporting provide complete visibility into where your ads are running
- As a result of our direct partnerships with streaming providers, including Amazon, your ad is placed in premium content, ensuring high visibility and engagement.
SOCIAL MEDIA
Our social media advertising services go beyond conventional practices, allowing you to align your brand with organic posts on Facebook, Instagram, YouTube, TikTok and Twitter. By leveraging KSHB 41’s social following, you can extend your reach and engagement beyond traditional advertising methods. KSHB 41’s sponsored Facebook posts can reach tens of thousands of users, providing unparalleled visibility for your brand.
Here are some benefits of advertising with our social media posts and videos:
Benefits:
- Reach KSHB 41’s social media followers organically and leverage our social media interactions to boost your brand awareness and engagement.
- Distribute special offers and coupons to drive business, providing an incentive for potential customers to learn more about your products or services.
GOOGLE DISPLAY NETWORK (GDN)
GDN is a vast network of more than two million websites, videos and apps where your display ads can appear. With GDN, your ads can be displayed on popular sites such as YouTube, Gmail and more than a million Google web display partners. At KSHB 41, we work directly with Google to provide you with a tailored advertising experience that meets your specific needs.
Here are some of the benefits of advertising with GDN:
Benefits:
- Use multiple ad formats such as text, image, rich media and video to reach potential customers, providing a dynamic and engaging advertising experience
- Reach consumers higher up in the sales funnel as they are in the research stage, driving awareness and consideration for your product or service.
- GDN offers massive scale and highly measurable performance, allowing you to track the success of your advertising efforts and make data-driven decisions.
SEARCH ENGING MARKETING
SEM is a digital advertising technique that helps increase your visibility in search engine results pages (SERPs) through paid advertising on search engines. As an Adwords Certified and Google Premiere SMB Partner, KSHB 41 works directly with Google to provide you with a tailored SEM experience that meets your specific needs.
Here are some benefits of advertising with SEM:
Benefits:
- Improve your visibility on search engine results pages, making it easier for potential customers to find your business when they are searching for products or services like yours.
- Customize your messages based on keyword searches, ensuring that your ads are highly relevant to the users who are most likely to engage with them.
- Capitalize on the fact that 92 percent of consumers utilize a search engine during their purchase process, increasing the likelihood that your ads will be seen by users who are actively searching for products or services like yours.
EMAIL MARKETING
Tap into KSHB’s database of thousands of Kansas City area residents who have signed up to receive marketing e-mails from trusted KSHB 41 partners.
Benefits:
- E-mail marketing can be tailored to work around your company’s creative, including photos, videos, graphics and text.
- Ability to target specific days and times for maximum coordination with other parts of a campaign.
- Ability to proof drafts before being sent.
COMMERCIAL PRODUCTION