Uber riders can now choose the tunes whenever they hitch a ride.
Uber Technologies Inc. said Thursday that riders can now choose the music in the car by streaming Pandora or Spotify Premium through their Uber app.
Riders who want the service must be matched with a driver who has a "connected music" icon. Once they tap a bar in their Uber app, they can log into Pandora or Spotify and their selected music will start playing when their trip begins.
Riders who used Pandora can preview the song that's being played. With Spotify Premium, the music will pick up with whatever the rider was last listening to.
San Francisco-based Uber says the program, called Rider Music, will be rolling out over the next few weeks.