Boulevard venturing beyond craft beer with new ready-to-drink canned cocktails

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Posted at 12:45 PM, Feb 28, 2019
and last updated 2019-02-28 13:45:42-05

KANSAS CITY, Mo. — Boulevard Brewing Company announced Thursday it’s venturing beyond craft beer with a new line of ready-to-drink canned cocktails.

With the creation of a new branch, Boulevard Beverage Company, the brand is launching Fling Craft Cocktails.

The line features four varieties: Blood Orange Vodka Soda, Cucumber Lime Gin and Tonic, Margarita, and Mai Tai.

The low-cal, low-carb cocktails will be sold in 4-packs of 12-ounce cans.

“While we’ll always remain first and foremost a craft brewer, sometimes you just want something different. We have the facilities and the equipment and the talent to make all kinds of interesting and delicious beverages,” Boulevard President Jeff Krum said in a statement.

Boulevard Brewing Company is the largest specialty brewer in the Midwest, with product being sold in 41 states and 11 countries.

Boulevard Beverage Company will operate as Boulevard’s “side hustle, passion project” and “creative playground,” the company said.