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Mouth-watering billboard installed along I-35

American Royal reveals giant rack of ribs on billboard
American Royal installs rack of ribs billboard
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You may get hungry as you drive south on I-35 near Southwest Blvd.

The American Royal, in partnership with Smithfield Foods, installed a “ribdiculous” billboard Monday morning to highlight the American Royal World Series of Barbecue.

The billboard features an inflatable rack of ribs spanning fifty feet and weighing 135 pounds. It’s located in the parking lot of Ponak’s Mexican Kitchen.

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