Boulevard Brewing is going to open a new visitor center on Madison, according to a news release from Boulevard Brewing Company.
The news release states the company acquired a four-story building at 2534 Madison, adjacent to the brewery campus. The two lower levels are being converted into the new visitor center.
The first floor will be an “Experience” area with exhibits about beer and Boulevard, an expanded retail shop and a much larger tasting room, according to the news release.
The 10,000 square foot second floor will become a Beer Hall featuring the brewery’s beers and offering a limited selection of food.
The news release says Boulevard anticipates a grand opening by the end of June.
In 2015, Boulevard hosted almost 60,000 visitors on some 2,300 tours, turning away thousands more due to lack of space, according to the news release.