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Hallmark announces 'workforce reduction' of roughly 120 employees

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Posted at 9:50 PM, Jul 29, 2020
and last updated 2020-07-29 22:50:09-04

KANSAS CITY, Mo. — Hallmark expects to lay off more than 100 employees, including about 90 from its Kansas City, Missouri, headquarters.

Hallmark said in a statement provided to 41 Action News that it is “transforming its business as people shop and engage with brands differently,” which will result in a “workforce reduction” of roughly 120 employees.

“This need is even more urgent now that COVID-19 has introduced more shoppers to digital and e-commerce solutions,” the statement read. “To meet consumers’ changing needs, we’re investing in our marketing, modern digital experiences, and supply chain capabilities in ways that will help us reimagine how we deliver our products.”

In January, the company announced it would reduce its global staff by roughly 400 and in April, salary reductions were announced for the president and CEO, as well as corporate officers.