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Royals' newest billboard in the spotlight

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The Kansas City Royals had a big reveal one week ago: their new billboard and the theme for this year’s season.

Previous story: Salvy Splash: Kansas City Royals unveil new billboard featuring catcher Salador Pérez

The billboard shows catcher Salvador Pérez doing his signature Gatorade splash, and it's got just about everybody catching Royals fever.

 

 

Monday's blustery weather added to the experience, making some fans feel like they really had been doused in water.

The Royals want us to take part in Salvy selfies. If you do take one with the billboard, you can enter to win a World Series Prize Pack by posting the photo on Twitter or Instagram with the #SalvySplash hashtag. The Royals will draw a winner every week.

 

 

For the fourth year, the Royals partnered with local advertising firm Walz Tetrick and Outfront Media to create the billboard. The pressure has grown for the team to do something bigger and better each year.

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Alyson Bruner can be reached at alyson.bruner@kshb.com .

You can also follow her on Twitter .