KANSAS CITY, Mo. -- It’s a sound synonymous with the holiday season, but it’s not the only melody you’ll hear courtesy the Salvation Army. The bell ringing and subsequent beat goes on alongside a Christmas Kickoff Concert.
The 2nd Annual "Rock the Red Kettle" Concert is happening on the Power & Light stage. Major David Harvey explained to us why organizers hope to raise awareness through music.
“We’re hoping to bring out a younger generation to let them know their energy, their resources, their ideas can be used to change people’s lives in the future, and that’s what this concert is about," said Harvey.
More than 6,000 people cheered along and listened to good music at last year’s concert. Harvey expects even more people to rock out this year.
“It’s one good way to get close to great artists," said Harvey. "You get in the Sprint Center and other venues, you’re way back and never get that close.”
The concert features rock bands Parachute and Switchfoot. Organizers say it’s just another way to start the giving season off on the right foot.
“Not really fundraising, more of a friendraising event,” Harvey calls it. “For young people to realize what the Salvation Army is. They see us on the streets with the kettles, but they don’t always realize where that money is going, that it’s here to feed people, keep people in shelters, keep their utilities on, to keep kids in school.”
The concert is Friday, Dec. 1, in Kansas City's Power & Light District. To learn more about the Salvation Army and the 2nd Annual "Rock the Red Kettle" Concert, click here .