KANSAS CITY, Mo. — For a long time, Santa has been portrayed as a jolly, white-bearded man in a red suit who can't get enough of cookies and milk. But now, a new poll shows some people want Santa to be rebranded as gender neutral or as a female.
Graphic Springs, a logo creation company, received input from 400 people across the U.S. and the United Kingdom about ways to modernize Santa. From there, they surveyed 4,000 people on how they envision a 2018 version of the jolly old man himself, according to ABC 13.
The survey revealed nearly 19 percent of respondents said the patriarch of Christmas should be identified neither as female or male.
Other results from the poll included:
- More than 10 percent said it should be a woman to fill the role of a modern-day Santa.
- A little over 70 percent said Santa Claus should remain as a male.
- More than 73 percent said Santa doesn't need to drink beer, look younger, go on a diet or get a new hairstyle.
The company disclosed that the survey took place in October and November. Find a breakdown of the survey here.