KANSAS CITY, Mo. — If you’re attending a football game at the University of Kansas’ Memorial Stadium this fall, you’ll be able to buy beer or wine.
Kansas Athletics announced Wednesday it will begin alcohol sales in August.
This comes after the university earlier introduced the sale of beer and wine to test the products’ viability.
With success and positive feedback, Kansas Athletics Director Jeff Long said “we are now prepared to expand it. Fans have told us that one of the best ways to enhance their experience at Kansas Athletics events is for them to have the ability to enjoy beer and wine.”
Centerplate, Kansas Athletics’ current concessionaire, will manage alcohol sales.
The new program comes with a “No Re-Entry/No Pass” policy, and alcohol sales will halt at the end of the third quarter.
In the past, Kansas Athletics allowed alcohol in suites and two premium seating areas.
The pilot program also included alcohol sales at the baseball, softball and soccer stadiums.
KU is the sixth Big 12 member to begin the sale of beer and wine on game day.