At a difficult time for America, Super Bowl advertisers are asking viewers to take care of themselves and others — and maybe even crack a smile.
Ring shows how neighbors can use their doorbell cameras to find lost pets.
A Budweiser Clydesdale protects a bald eagle chick from the rain.
Novartis touts a blood test that can detect prostate cancer.
Toyota reminds viewers to wear their seatbelts.
Two ads feature songs from Mister Rogers.
Health care is a big theme, with Novo Nordisk and Ro promoting GLP-1s.
And tech companies like Meta, Anthropic and Amazon are all in on AI.