Superheroes of KC campaign helps families fight pediatric cancer

Posted at 4:14 PM, Sep 08, 2017
and last updated 2017-09-08 18:00:47-04

KANSAS CITY, Mo. -- September is Pediatric Cancer Awareness Month. For the second year in a row, the Kansas City Clothing Company is selling T-shirts representing three very special superheroes watching over Kansas City. 

It’s part of the Superheroes of KC campaign

In Kansas City alone, 200 children are diagnosed with cancer every year.

"I describe getting a pediatric cancer diagnosis as three bombs going off in your life,” said Annie Noll, Jonah Noll’s mother. 

Jonah is one child in Kansas City who lost his battle to cancer.  

"He was 5 years old, and he passed away in April of neuroblastoma,” said Noll.  

It was at the age of 3 that Jonah and his family’s lives were changed forever. 

"It had already spread and was partly in his bone marrow by the time we found it,” said Noll. 

That’s when Noll quit her job to be by Jonah’s side. 

"We went on a harrowing 163-day stay through the PICU at Children's Mercy,” said Noll. 

The Noll family’s search for help to make it through tough times was met by the Supporting Kids Foundation

"It was helping us with our immediate needs when we really couldn't help ourselves anymore, and that happens to a lot of families,” said Noll. 

For the month of September, the Supporting Kids Foundation has teamed up with The Kansas City Clothing Co. for their 2nd annual Superheroes of KC campaign. 

"When Jonah passed away, she said, I just don't want anybody to forget Jonah,” said Geoff Miles, owner of The Kansas City Clothing Company. 

Putting Jonah front and center of the campaign. 

"The Lucy, Lucy Weber, Noah, Noah Wilson, they all have their legacy,” said Miles.

The three superheroes who lost their battles to cancer are now the faces of the fundraiser. 

"It was like he was becoming who he felt on the inside. He felt as fast and as strong as the Flash on the inside, and he was just proud that everybody could see that," said Noll. 

Through the month of September, 50 percent of the proceeds from the Superheroes of KC collection will benefit the Supporting Kids Foundation. 

The collection can be found at Made in KC, The Bunker, Scheels, the Garment District, and on the Kansas City Clothing Company website

The Kansas City Clothing Company’s new location at 2020 Baltimore Avenue in Kansas City, Missouri will officially open on October 6, 2017.