KANSAS CITY, Mo. — Chiefs fans will be able to purchase a Travis Kelce-themed cereal from Kansas City-area Hy-Vees beginning Saturday.
Kelce partnered with the grocery store chain to release Kelce's Krunch cereal.
Proceeds will benefit the tight end's Eighty-Seven & Running Foundation which prioritizes underserved youth through "mentoring and motivating them to explore and develop their abilities while learning critical life skills," according to the foundation's website.
Hy-Vee expects the limited-edition cereal will raise $18,500.
“As a kid, I grew up looking at my favorite athletes on cereal boxes, so now to have my own in collaboration with Hy-Vee is exciting!” Kelce said in a statement. “... Hy-Vee is an incredible partner, and I am looking forward to bringing more impactful community initiatives to life with them. Let’s go Chiefs Kingdom!”
The cereal will only be available online and through Hy-Vee stores in the Kansas City area.
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